Now to be honest, the Reebok Question did borrow a lot from the Air Jordan 11. Most people might not be able to see how at first glance, but if you look hard enough, you can see the inspiration in the design cues. (If you’re still having trouble seeing it, just Google the “Concord” Reebok Question…………. Yep. I told you.) But beyond that, it was a refreshing new basketball sneaker from a brand that really needed a homerun at the time.
People forget how big Reebok was in the early 90s. Even going head-to-head with the likes of Nike over their perspective Air technology. Nike with the encapsulated Air Units, and Reebok with the Air Pump technology. But as they both headed towards the new millennium, Reebok was running out of steam and needed a nice shot in the arm to put themselves back in the hearts and minds of the people. And the Reebok Question did just that. With the help of A.I., Reebok was able to market the Question like no other shoe in their history.
Reebok played it perfectly. As far as colorways, they kept the sneaker clean, except on the back heel and toe box area. The most iconic pairs—the “Red Toes” and the “Blue Toes”—were the ones inspired by the Philadelphia 76ers team colors at the time, during Iverson’s rookie NBA season; red, white, and blue. Admittedly, this was the mid-90s, where loud sneakers weren’t exactly fashionable. Nowadays everyone is looking to garner attention, especially with their shoes. But sometimes less is more, and Reebok stuck to that train of thought.
This upcoming “Double Cross” version of the Reebok Question is an ode to the two original, iconic colorways I mentioned earlier, the “Blue Toe” and the “Red Toe”. Reebok decided to execute the design asymmetrically, with one shoe having the blue toe and the other with the red toe. It’s kind of reminiscent of the “What The” asymmetric designs we see from brands like Nike, but it really works with this particular pair of Reebok Questions, AND what Reebok was trying to achieve story-wise.
The insoles have “96” and “97” on the heel, once again paying respect to A.I.’s rookie year. My only beef with the shoe—shout out to Nightwing 2303—is the fact that Reebok seems to be skimping on the tech, both in terms of the Hexalite cushioning and the insole padding. And I guess I could complain about the fact that Reebok seems to ride the Questions in the same way Jordan Brand rides the Air Jordan 1, but I’ll let Reebok live with this pair. At least they’re trying to re-introduce other Allen Iverson retros. Well, recently at least.
The “Double Cross” Reebok Question will release this Wednesday, October 23rd, for $150 worldwide across Foot Locker’s staple of retail locations and websites—including Footaction, Champs Sports, and Eastbay—and of course, on Reebok.com.